TV1 is now ‘Always great’
Pay TV channel TV1 has a new slogan – ‘Always great’.
A rebrand sees the station dump its ‘television’s greatest hits’ tagline, and embrace a new positioning, ‘Great Drama. Great Comedy’, which it will be using as a sales platform.
The rethink comes just two months after TV1’s parent company overhauled the management teams of TV1 and SF, making a number of redundancies. Shannon Most emerged as the group’s head of marketing.
TV1 CEO Peter Hudson said in a press release: “TV1 has provided a compelling entertainment experience for more than 15 years and continues to do so. We are the home of Great Drama and Great Comedy. We are the home of the three biggest TV crime dramas in the world and award-winning comedy including Seinfeld, The Office and 30 Rock. TV1 is a great channel and we wanted a tagline that proudly supports that”.
TV1’s 2013 programming slate will include new seasons of NCIS, NCIS: LA, CSI: Crime Scene Investigation, CSI: Miami, CSI: New York, Law & Order: SVU, Law & Order: Criminal Intent, Law & Order: UK, House and The Big C; and the STV premiere of The Good Wife.
Also coming to the channel are new seasons Community, 30 Rock and The Office, adding to runs of Seinfeld, Frasier and Everybody Loves Raymond.
TV1 is jointly owned by Sony Pictures Television and Paramount.
I’ll be interested to see how it’s applied. On its own – very bland and uninspiring.
Did they send you guys anything else to support it? If not, then they can expected to be judged only on what has been provided thus: Fail and certainly no better than what they had.
“TV1 is a great channel and we wanted a tagline that proudly supports that” hmmm, isn’t that what you already had, but more well put and engaging?
I suppose it’s better than their second choice, ‘Sometimes shit house’ line.
“Great”? Is that the best they can do? Really? No depth of meaning, no personality, no warmth. Such a great opportunity to do something great, and they give us “great”.