Khemistry’s managing partner Andy Fyffe becomes CMO of parent company Trimantium GrowthOps

The managing partner and co-founder of Brisbane-based agency Khemistry, Andy Fyffe, has become the chief marketing officer of parent company, Trimantium GrowthOps.

Khemistry’s head of client services Priscilla Jeha will now become the agency’s general manager following Fyffe’s promotion.

Fyffe and Khemistry’s new general manager Priscilla Jeha

“These sorts of opportunities – to be part of a bigger story – don’t come along very often. My role as CMO is an ideal greenfield brief, where I’m getting the chance to apply 20 years of lessons learned from sitting on both sides of the table. I’m helping define and grow a game-changing B2B brand with global ambitions from a base here in Brisbane,” Fyffe said in a statement.

Fyffe has been Khemistry’s managing partner since the agency launched 13 years ago.

“When Ash [Ashton Ward] and I started Khemistry, we did it in the spirit of not dying wondering. We’re proud of the agency we created, working across content, digital and creative, but more recently we’ve had a desire to be part of something bigger, where we could tackle bigger problems, and work with bigger brands across bigger markets, unlocking the potential for growth. That’s why we joined GrowthOps.”

Trimantium GrowthOps acquired Khemistry and eight other businesses, including AJF Partnership, in November last year.

Paul Mansfield, CEO at GrowthOps, said Fyffe’s appointment provides more expertise for the advisory’s clients and colleagues.

“While he brings deep experience with a swag of awards from client-side roles and as co-founder of Khemistry, it’s Andy’s unparalleled creativity and enthusiasm for GrowthOps that make him the ideal candidate to be the first GrowthOps CMO. He is an entrepreneur to his core, recognising patterns and opportunities ahead of the pack.”


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