Kia and Australian Open partnership extended until 2028
Kia and the Australian Open have extended one of the longest-standing sports partnerships in Australia for a further five years until 2028.
22-time Grand Slam champion and Kia ambassador, Rafael Nadal launched the 130-strong Kia fleet this morning ahead of next week’s Australian Open 2023, which also saw the deal announced.
Kia has already supported the Australian Open for more than 20 years. The new deal was reported by The Australian to be worth approximately $20 million annually, a rise on the previous deal, which was reported at $85 million across a five year period.
Image Source: Tennis Australia/ Fiona Hamilton
Australian Open tournament director, Craig Tiley said: “We could not be more delighted that Kia is extending what is already one of the longest partnerships in Australian sport for another five years.
“We deeply value our partnership with Kia which has helped the AO to grow and evolve into the globally recognised sport and entertainment event it is today.
“It’s also wonderful to see this year’s fleet include ten all-electric vehicles, in keeping with Kia’s reputation as a contemporary, innovative and responsible company. Fans know the AO has come to town when the AO-branded Kia cars emerge across the streets of Melbourne as they ferry players and officials to and from the precinct.
“Kia and the Australian Open are synonymous in many people’s minds, and we look forward to building on this strong and unique partnership for years to come.”
Kia Australia chief operating officer, Damien Meredith, said: “It’s been a pleasure to be involved in our own backyard with a world-class spectacle like the Australian Open for such a long period of time. Both brands have grown and evolved over the course of the partnership and have shared synergies focusing on innovation, technology and sustainability. We’re very proud of our partnership and excited at the prospect of collectively reaching new heights over the next five years.”
Kia and the Australian Open’s partnership will be on display throughout the tournament with Kia Sunday returning on Sunday 22 January and the Kia Wave activation located among all the action on the Grand Slam Oval showing off Kia’s all-new EV6 GT.
Last year saw the launch of the newly renamed Kia Arena, which will continue to host games in this year’s competition.
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