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Kia extends Australian Open ‘Game On’ campaign to smart watches

Kia has extended its successful ‘Game on’ campaign, which challenged viewers to return the world’s fastest serve using their mobile phone, to smart watches as part of its sponsorship push around the Australian Open.

The interactive game, designed by MediaBrands mobile solutions agency Mnet, allows viewers to “return a high-speed tennis serve live from their TV”. The game requires viewers to use their smart phone, or smart watch as a racquet to attempt to return a serve from Australia’s Sam Groth.

Kia used a similar campaign, also from Mnet, during the FIFA World Cup in which it gave viewers opportunities “to re-write the global sport’s history – by using their smartphones to save some of the World Cup’s most famous goals”.

Last year’s campaign picked up the Best in Show at the Smarties awards.

Credits:

  • Media strategy and Sponsorship integration – Initiative
  • TV Commercials and Campaign Assets– Innocean Worldwide
  • App Development  – Mnet Mobile
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