Kia features Kanye West track in futuristic ad for the Sorrento

Kia’s new Sorrento comes together in weightless space in an effort to emphasise its luxury and modern features for its latest campaign spot.

The ad is backed by Kanye West’s track ‘Dark Fantasy’. It is the first time the song has been licensed for commercial use.

The ad was digitally created by Sydney design, animation and visual effects house Heckler.

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