Kia features Kanye West track in futuristic ad for the Sorrento
Kia’s new Sorrento comes together in weightless space in an effort to emphasise its luxury and modern features for its latest campaign spot.
The ad is backed by Kanye West’s track ‘Dark Fantasy’. It is the first time the song has been licensed for commercial use.
The ad was digitally created by Sydney design, animation and visual effects house Heckler.
Heckler co-founder and executive producer, Will Alexander, said: “We’ve worked on a number of commercials for Kia over the years, but this one is right up there with the best when it comes to technical capability.
“The team have done an amazing job creating the entirely computer generated commercials which hit the luxury and attitude brief perfectly. Overlaid with Kanye’s Dark Fantasy track and the results are outstanding.”
Heckler used real-time 3D creation platform, Unreal Engine and Autodesk Maya to create the spots. The campaign consists of the 30 second brand film and two 15 second cut-down spots.
Credits
Client: Kia Motors Australia
General Manager Marketing: Dean Norbiato
Brand Manager: Andrew Phan
Marketing Coordinator: Michael Cignarella
Post Production: Heckler
Executive Producer: Will Alexander
Senior VFX Producer: Amy Jarman
Head of 3D: Tom Corbett
3D Artists: Tim Jarrick, Boris Fomin, Mark Chataway
Senior Compositor: Bertrand Polivka
Online: Brad Smith
Agency: Innocean Australia
Sound Design: Simon Lister, Squeak E Clean
Music Supervision: Anton Trailer, Trailer Media.
