Jeep continues ‘I’m In’ push following ‘I bought a Jeep’ revival
After relaunching its famous ‘I bought a Jeep’ ad earlier this year to address issues with its customer care, Jeep has changed tack to push its new brand platform ‘I’m in’.
The campaign characterises Jeep drivers as ‘bold’ and ‘carefree’ reflecting the philosophy of ‘I’m In’.
The four TVCs take viewers to the remote corners of Australia where observers dryly run through the new customer service features in awe.
