Kid hits the road with Expedia
A young adventurer heads off to see the world in the new Expedia campaign created by DDB.
Two ads, running at 30 and 60 seconds, made their debut on TV yesterday and the “out there, starts here” campaign will be rolled out across cinema, tablet and mobile, outdoor, and online.
The ad features a precocious young boy who wants to complete his bucket list of travelling the world. During his travels he goes to India and France.
Louise Crompton, director of Brand Marketing, Expedia Australia and New Zealand, said the campaign aimed to “reignite the passion for travel and adventure Aussies are known for.”
Carat is responsible for media planning on the campaign.
Creative credits:
Expedia
Louise Crompton – Director of Marketing Australia and New Zealand
Rebecca Williams – Marketing Manager Australia and New Zealand
Creative
Executive Creative Director – Dylan Harrison
Deputy Executive Creative Director – Darwin Tomlinson
TV Producer – Amanda Bennie
TV Producer – Kirsten Caly
Account Management
Managing Partner – Nick Andrews
Account Director – Lena Dawson
Production
Production Company – Revolver
Director – Leo Woodhead
Executive Producers – Michael Ritchie & Pip Smart
Producer – Alex Kember
Production Designer – Rick Kofoed
DOP – Ginny Loane
Editor – Drew Thompson for Method Studios
Colourist – Andy Clarkson for Method Studios
Post Production – Method Studios
Music and Sound – Liquid Studios
Please tell me this wasn’t all shot in Victoria? Was it?
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That kid makes me want to travel just as much as Tom Waterhouse makes me want to bet. Wes Anderson influenced much?
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Remind me to avoid these places in case that annoying spoilt brat is there.
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wes anderson rip off; cute, but better if you come up with your own ideas next time.
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Damn, there are some embittered cynics on this site….. I saw this ad last night and it’s lovely.
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Can I have that minute back. My god!!!
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Tough audience here.
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