‘Kidfluencer’ culture is harming kids in several ways – and there’s no meaningful regulation of it
In this cross-posting from The Conversation, Edith Cowan University’s Catherine Jane Archer and University of Technology Sydney’s Kate Delmo explore the phenomenon of “kidfluencers” and its impacts.
Parents share content of their children for myriad reasons, including to connect with friends and family, and to seek validation or support.
However, some parents also do this for commercial gain. They manage their children as social media “kidfluencers” – allowing them to work with brands to market products to other children (and adults).
The Australian Competition and Consumer Commission’s latest interim report for the Digital Platforms Services Inquiry has acknowledged key issues relevant to kidfluencers, including privacy concerns and possible labour exploitation issues.
