F.Y.I.

Kids Business to host Bloggers Brunch

Kids Business will host the Bloggers Brunch tomorrow Friday May 2 in Melbourne.

The announcement:

Kids Business will host the Bloggers BrunchTM this Friday 2nd May in Melbourne. The networking event will attract over sixty Parenting, Lifestyle bloggers and other social influencers who connect with 2M+ other mums.  These attendees will be the first to discover products that fit under the umbrella theme of ‘Better for You/Your Family/Life’.

Selected invitees will meet directly with senior brand representatives from Australian Scholarships Group, Brauer, Breville, Bob Jane Tyres, Crayola, Dyson, Medela, SRC and Steggles to learn specifically how these brands go the extra mile to be better for them and their readers.

A Breville’s spokesperson explains how feedback from bloggers representing mums will support them:

“Breville is a team of food thinkers who love interacting with other food thinkers. We want to make appliances that solve everyday food preparation and cooking challenges and make it simple and fast to prepare healthy meals for the family. How Australian families use their appliances is important and of great interest to us. The more insights we have the faster, more intuitive and better Breville products can be.”

While Crayola states,

“Social media is a powerful communication medium that influences today’s mums and by partnering with these influential bloggers that will be at the event, it allows us to educate on the importance of encouraging children to engage in creative experience from a young age with the right tools.”

Mums are spending more time online than any other medium so it’s no surprise that ninety-two percent of these online mums trust recommendations from people they know over traditional media/advertising channels before investing in a brand. Sixty-eight per cent say Facebook is the most trusted online platform for online recommendations, while sixty-three per cent of consumers trust blogs most.  At the Bloggers BrunchTM brands have the opportunity to meet directly with key bloggers and active facebook consumers who do provide product recommendations to a much wider audience.

“Our target audience is mum’s 25-44 with children under 5 years old. These females are constantly multi-tasking, including being online. Their online activity is extraordinarily high so it makes sense for ASG to speak to them where they’re most engaged.”

Source: Kids Business Communications media release

 

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