Kids give ‘expert opinion’ on Toyota Prius and Yaris in new ad

Australian children are fronting a new piece of content by Toyota, comparing the brand’s Prius and Yaris models.

The ad features young girls and boys investigating both the Toyota Prius and Toyota Yaris, and examining the vehicles’ features including the steering wheels, leather, horns and touch screens, with comments including “It feels expensive”. 

Each child, based on their ‘expert opinion’, chooses which car they prefer.

BWM Dentsu and Saatchi&Saatchi are the brand’s creative agencies of record.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.