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Kids give ‘expert opinion’ on Toyota Prius and Yaris in new ad

Australian children are fronting a new piece of content by Toyota, comparing the brand’s Prius and Yaris models.

The ad features young girls and boys investigating both the Toyota Prius and Toyota Yaris, and examining the vehicles’ features including the steering wheels, leather, horns and touch screens, with comments including “It feels expensive”. 

Each child, based on their ‘expert opinion’, chooses which car they prefer.

BWM Dentsu and Saatchi&Saatchi are the brand’s creative agencies of record.

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