Kids give ‘expert opinion’ on Toyota Prius and Yaris in new ad

Australian children are fronting a new piece of content by Toyota, comparing the brand’s Prius and Yaris models.

The ad features young girls and boys investigating both the Toyota Prius and Toyota Yaris, and examining the vehicles’ features including the steering wheels, leather, horns and touch screens, with comments including “It feels expensive”. 

Each child, based on their ‘expert opinion’, chooses which car they prefer.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.