Kidspot.com.au launches new podcast, ‘Mum Club’
Parenting website Kidspot.com.au has released a new podcast titled ‘Mum Club’.
The announcement:
Australia’s leading parenting site Kidspot.com.au today launched a brand new podcast called Mum Club.
Hosted by Kidspot editor and mum-of-three Emily Blatchford and Kidspot lifestyle editor and mum-of-two Leah Goulis, the podcast is a judgement-free parenting zone featuring regular segments including ask an expert, health check and budget buys, as well as life hacks and what’s trending.
Released Wednesdays and Fridays, Mum Club will be supported by editorial across Kidspot.com.au and amplified through newsletters, videos, social posts and other podcasts in NewsCast’s slate.
Blatchford said millions of Australian parents rely on Kidspot for advice and support and this podcast was a natural next step. “One of the things I love most about my job is being involved in such a strong online community of mums, so I am beyond excited to take that to the next level with the launch of Mum Club.
“It’s all the best bits about being in a mother’s group but even better because you can tune in whenever you want! Zero judgement, lots of laughs, and super candid chats where no topic is off limits. And as for the first rule of Mum Club… you’ll have to tune in to find out!,” she said.
NewsCast content director for news, sport and lifestyle audio, Rachel Fountain said Mum Club was developed in response to feedback from mums who couldn’t connect with a parents group. “This podcast is like an online mums group for your ears. The best part is that you can directly interact with the podcast with your questions or comments without leaving the house!
“Em and Leah are two of the funniest, kindest, most practical humans you’ll ever meet – exactly who you need to surround yourself with when you’re having the day from hell. They know when to bring in the experts for solutions and when you just need to vent,” she said.
Mum Club is available through Kidspot.com.au, Spotify and Apple Podcasts and is produced by NewsCast, News Corp Australia’s on-demand audio arm.
Kidspot.com.au has an audience of 2.3 million according to Ipsos iris rankings for January 2024.
Source: News Corp Australia
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