Kim Anderson departs Octagon after seven months
The local managing director of IPG’s sports, entertainment, and culture agency Octagon has announced her departure after less than a year in the role.
Kim Anderson joined Octagon Australia at the start of the year, tasked with spearheading its growth and vision as the country prepares for what many are calling the ‘golden decade’ of sport — with events like the British & Irish Lions Tour, the 2026 AFC Women’s Asian Cup, 2027 Men’s Rugby World Cup, and 2032 Brisbane Olympics on the horizon.
Kim Anderson speaking at last year’s Mumbrella Sports Marketing Summit
Taking to Linkedin on Tuesday afternoon, Anderson revealed her “bittersweet” departure, saying an “unexpected opportunity came along that felt too compelling to pass up”.
“After a brief but incredibly rewarding stint, I’ll soon be wrapping up my time as Managing Director of Octagon Australia,” she wrote.
“When I joined, it was with a clear sense of purpose. After an extraordinary few years in global sport, I was seeking the right mix of challenge, creativity and culture. Octagon has undoubtedly delivered on all three.”
She described her stint as a “brilliant and proud” chapter: “One filled with bold creative work, the thrill of new wins, and a team that’s expanding and evolving by the day. I’ve loved working alongside incredible colleagues and collaborators, and welcoming some amazing new brands into the fold.
“It’s truly a bittersweet moment to be departing as we sit on the cusp of so many thrilling new partnerships and projects. Thank you to our incredible clientele for the trust, and the fun we’ve had along the journey together,” she wrote.
Anderson has been pivotal in Australia’s sports marketing landscape, having recently headed up marketing for the 2023 FIFA Women’s World Cup.
Speaking at the Mumbrella Sports Marketing Summit last year, she reflected on the successful FIFA campaign, saying it showed “what happens when you actually give women the right conditions to succeed”.
Even before her stint with the FIFA Women’s World Cup, Anderson has long been a voice for women’s sports, and the role this industry plays in supporting it.
“Given that sponsorship and media rights are the biggest contributors to men’s sport, media and brands have a long way to go to uplift women’s sport to where it needs to be,” she said last year.
Mumbrella has contacted Anderson for further comment.
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Lauren McNamara was the associate editor at Mumbrella. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS. She left Mumbrella in August 2025.
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