Kim Kardashian and Sharon Strzelecki star in Uber Eats’ latest local campaign

Magda Szubanski has reprised her iconic role as Sharon Strzelecki, an overly-enthusiastic netballer with a thick Australian accent, in Uber Eats’ latest iteration of its ‘Tonight I’ll be eating’ campaign.

Strzelecki is on the couch in her netball uniform revealing her dinner selection to her friend, Kim. Moments later, however, it is revealed that the ‘Kim’ she is speaking to is not Gina Riley’s Kim Day from the Kath and Kim series – but US reality star and entrepreneur Kim Kardashian West.

Strzelecki decides she will eat pesto gnocchi and garlic bread to keep her “carbed up”, while Kardashian-West will be eating a “chicken schnitty with chips and chicken salt”.

The duo then disagree over the pronunciation of ‘nice’ (or ‘noice’) and various other rhyming words.

The Tonight I’ll Be Eating campaign kicked off locally two years ago, and featured identities such as Sophie Monk, Beau Ryan, Ryan Maloney, Naomi Watts and Boy George.

Another iteration of the campaign featured Rebel Wilson, Ruby Rose, Lee Lin Chin and Ray Martin.

Throughout the Australian Open’s first outing on Nine, various tennis stars, umpires, cameramen and ground-staff also featured in a tennis version of the campaign.

Most recently, Jimmy Barnes, John Farnham and Anh Do formed a band, ‘Barnesy, Farnsy and Anhsy’, for the campaign.

Special Group has been behind the campaign thus far.


Client – Uber Eats
Head of Marketing, APAC – Georgie Jeffreys
Brand and Campaigns Lead, ANZ – Rebecca Kemp
Social Marketing Lead, ANZ – Tim Broxup
Marketing Associate ANZ – Josh Pickstone

Creative Agency – Special Group Australia
Executive Creative Directors – Tom Martin & Julian Schreiber
Creative Directors – Jack Nunn & Nils Eberhardt
CEO – Lindsey Evans
Managing Director – Cade Heyde
Team Lead – Tori Lopez
Account Manager – Stephanie Wilkinson
Producers: Christina Wilmont, Nick Lilley
Casting Director: Emily Stewart
Social Lead: Lachlan Stewart
Digital Production: Jesse McLallen, Sharon Gray

Production – Film:
Production Company: Sweetshop
Director: Nick Kelly
Executive Producer: Llew Griffiths
Managing Director: Edward Pontifex
Edit & Post Production: ARC EDIT
Editor: David Whittaker
Editorial & Post Producer: Jessica Calvert
Colourist: Billy Wychgel

Flame Artist: Heather Galvin
Sound and mixing: Rumble
Social / BTS production: Brightworks
DOP: Jon Chema
Production – Stills:
Production Company: Louis & Co
Photographer: Mat Baker
Producer: Louis Molines
Retouching: The Bakery Retouching
Art department: Imogen Naylor


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