Kimberly-Clark launches global creative review

Kimberly-Clark, whose brands include Kleenex, Huggies and U by Kotex, has launched a global review of its creative account.

According to AdWeek, the brand has previously worked with WPP agencies including Ogilvy, JWT and WhiteGREY.

In 2015, The White Agency was appointed to Kimberly-Clark’s U by Kotex Australian digital account.

A spokesperson for the company told AdWeek: “Kimberly-Clark is assessing the current agency landscape for creative services.

“We regularly review our agency relationships, global and local, to ensure that we remain in touch with the latest capabilities in the industry. Beyond that, we would not be able to comment further on the status or scope of our agency relationships.”

WPP Australia and Kimberly-Clark Australia have been approached for comment.


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