Kind and D.O.A launch ‘Kind Endorsed’ campaign in Australia
International snack food brand, Kind, has launched its first ever Australian promotional campaign in conjunction with Decade of Action (D.O.A).
Founded in 2004 by American social entrepreneur Daniel Lubetzky, what began as a line of premium fruit and nut bars sparked the creation of a new snacking category, with a strong social mission.
While globally Kind has a strong social mission called the Kind Movement, Kind in Australia has established a new social movement: Kind Endorsed.
Starting today, Kind Australia will endorse the people and communities that “embody the values of Kind and are seen to be working towards a more positive future for everyone”.
