Kinder Bueno launches Sound Breaks campaign blending snacking with music and mood
Kinder Bueno has launched a new campaign complete with a new look and Spotify playlists.
The announcement:
Kinder Bueno launches Sound Breaks, a new way to bring music into every snacking moment. Your favourite snack has just unveiled a fresh new look, designed to inspire and elevate your mood by tapping into the emotion linked with music. The campaign features limited edition packs, themed across Chill, Energised, Happy, Dreamy, Mindful, and Inspired, each unlocking a curated Spotify playlist to set the perfect vibe and match your mood.
“Kinder Bueno is all about adding a little lightness to your day – those small, satisfying moments that spark joy,” said Antony Foulet, marketing manager at Kinder ANZ. “We’ve teamed up with producer and songwriter Lorenzo Cosi to create new music by mixing Kinder Bueno ASMR with energising beats. We’re elevating the experience, pairing each bite with music to create a multi-sensory moment of enjoyment.”
With the Sound Breaks campaign, Kinder Bueno wants to make it even easier to bring your mood to life, with Sony XM4 Wireless Noise Cancelling Over-Ear Headphones set to be given away.
From May 26 to August 31, 2025, the Kinder Bueno Sound Breaks campaign will be giving away a pair of Sony Headphones every day, valued at $439 AUD. That’s 98 chances to win!
“Music is a great way to tap into people’s experiences, add a little joy and positivity to your mood. We want people to take a pause, immerse themselves in the moment, and let the perfect soundtrack enhance their snack time,” said Foulet.
AVAILABLE PRODUCTS & PRICING
Kinder Bueno Classic T2 (available at all retailers) – RRP $3.00
Kinder Bueno White T2 (available at all retailers) – RRP $3.00
Kinder Bueno Classic T10 (available exclusively at Costco) – RRP $14.99HOW TO PARTICIPATE
- Purchase any participating Kinder Bueno products
- Scan the QR code on the packaging to access the Spotify Sound Breaks playlists.
- Listen to curated tracks that match your mood.
- Enter the competition to win premium Sony headphones daily!
WIN DAILY
Elevate your listening experience with Sony XM4 Wireless Noise Cancelling Over-Ear
Headphones. Winners are drawn daily – don’t miss your chance to make music and
chocolate the ultimate pairing!TERMS & CONDITIONS
“T&Cs apply, see kinder.com/buenowin. AU/NZ res 18+. Ends: 11:59pm AEST 31/8/25 (1:59am NZST 1/9/25). Max 1 entry p/transaction p/day (5 entries awarded for Multipacks purchased from Costco). Keep receipt/s. 98 Daily Draws: S251/10-20 Gwynne St, Cremorne VIC 3121 at 11am AEST, 27/5/25-1/9/25 inclusive). Prize (p/draw): 1x Sony WH-1000XM4 Noise Cancelling Headphones ($439). Max 1 prize p/person (excl SA). Winners notified in writing within 2 bus.days of relevant draw & published on above website each Wed 4/6/25-3/9/25. Permits: NSW TP/00495. ACT TP24/01977. SA T24/1514”
Source: Hatrik House
Keep up to date with the latest in media and marketing
