King Content picks up former ZO Melbourne MD Leanne Brinkies

October 23, 2014 10:59

King Content has hired former managing director of ZenithOptimedia Melbourne Leanne Brinkies to head its native advertising unit.

In her new role Brinkies will work with clients to develop their strategies in the space and help them to amplify their media across various channels.

Craig Hodges, CEO of King Content, said the move was significant because of Brinkies’s previous experience in traditional media and digital.

“Leanne’s extensive expertise in traditional media and unparalleled knowledge of the digital landscape will give King Content clients the opportunity to recognise the true value of content marketing,” said Hodges, in a statement.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

Topics