King Island Dairy puts spotlight on product, place, and people in new campaign

King Island Dairy has emphasised the brand’s connection with the people of King Island in its latest TVC, created by Ogilvy.

The 60 second ad to promote its hand-crafted cheese range will be supported with social media videos and a King Island Dairy pop up store, the next of which will appear this weekend at Taste of Manly.

“The idea ‘no ordinary people’ captures the spirit of the King Island community and provides the narrative for King Island Dairy; an insight into the lives of the island’s locals, the connections they have together and their connection to our much-loved cheese as a part of their everyday life,” said marketing director, specialty cheese, Zoey Saunders.

“An idea that is unique and distinctive in the specialty cheese category.

“I think you will agree that the scenic shots of the island make this memorable and highly engaging, as well as taking the audience on a journey through a day in the life on King Island as we celebrate our key brand attributes.”

King Island Dairy said it was guided by customers when creating the ad, who prioritised its product, place, and people.

“More than anything, it’s the people that make King Island Dairy truly unique,” the brand said in a statement.

“King Island Dairy is central to the community, as the community is central to the dairy.”


Ogilvy Melbourne:
Executive creative director: David Ponce de Leon
Creative directors: Sharon Condy and Josh Murrell
Art director: Huei Yin Wong
Copywriter: Jack Railton-Woodcock
Head of film and content: Susannah George
Head of strategy: Virginia Pracht
Account director: Sophia Idrizovic

Director: Will Horne
Producer: Martin Box
DOP: Wax Walter
Editor: Ben Zemanek
Post Production: Airbag
Music: Nylon Studios
Sound: Paul Lecouteur, Nylon Studios


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