King Island Dairy puts spotlight on product, place, and people in new campaign

May 23, 2019 9:58

King Island Dairy has emphasised the brand’s connection with the people of King Island in its latest TVC, created by Ogilvy.

The 60 second ad to promote its hand-crafted cheese range will be supported with social media videos and a King Island Dairy pop up store, the next of which will appear this weekend at Taste of Manly.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Brittney Rigby

Brittney Rigby was Mumbrella's deputy managing editor - news and analysis. She left Mumbrella in April 2021.

Topics

King Island Dairy TVC Zoey Saunders

Latest

It's official: Google's AI Mode destroys informational clicks

Clemenger BBDO ramps up media as Omnicom integration takes hold

'Designed to intimidate': Police investigate targeting of journalist Nick McKenzie's house

Radio's killing season goes into overdrive, but is the Kyle & Jackie O national strategy dead too?

Is The Melbourne Cup too much of a gamble for sponsors?

King Island Dairy puts spotlight on product, place, and people in new campaign

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

SUBSCRIBE