Kiosk wars
Let’s play a game of spot the difference.
Two companies that run mobile phone charging kiosks have remarkably similar websites.
One is Chargebar, which launched its website 18 months ago. Its page telling the market about how to advertise on its kiosks looks like this.
Its competitor is Charge n go, which revamped its website last week. Its advertising page looks like this. A different look and feel. But the copy is somewhat similar, don’t you think?
Chargebar’s event hire page looks like this.
Charge N Go’s events page look like this. Again, there’s a curious familiarity about the copy.
“We’re kind of flattered,” says Chargebar boss Jonathon Tanner.
Mathew Denneny from Charge N Go says: “We didn’t pull any information from Chargebar. We’re heading down a different route. There’s no reason for us to copy anything of theirs.”
A likely story, Charge N Go.
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Busted! How embarassing.
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Either Denneny hasn’t looked at their website or he’s illiterate.
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Denneny says “there’s no reason for us to copy anything of theirs” – well obviously there was, because you have.
Graphically the chargebar identity looks much better, and so is their product.
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Wonder what size pants Denneny wears? Those are some balls.
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Well…imitation is the sincerest form of flattery
However, makes the guys at Charge N Go look like chumps/cowboys
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How embarrassing for the other company! Copycat competitors will never win.
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Richard, do those conditions have to be mutually exclusive of could he have done the former and be the latter?
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