Kiss FM’s Will and Woody initiate coffee making intervention for Harris campaign
Kiss FM’s drive hosts Will and Woody front Harris’ ‘For the Love of Making Coffee’ campaign to inspire Australians to become better at making coffee and not just drinking it.
The campaign features Will and Woody challenging Australians to start making coffee themselves, asking them what they would do if all the baristas in Australia went missing.
Created in partnership with Australian Radio Network, Harris coffee will also go around to selected offices who have requested an office coffee intervention and revamp the kitchen area with a Harris ‘brew bar’.
The campaign has been created by Momentum Worldwide and aims to leverage on the insight that Australians like the idea of making coffee themselves.
“We identified early in the creative process that for a country that prides itself on drinking great coffee, only about 1 in 4 coffees made in Australian households are freshly made from beans and ground,” Mike Stribrny, marketing manager at Harris Coffee, said in a statement.
“The truth at the heart of this campaign backed by the great new Harris coffee on the shelf should make coffee lovers realise they’re missing a trick if they’re not making it themselves,’ Momentum Worldwide ECD, Phil Watson, added.
Credits:
- Client: Jacobs Douwe Egberts
- Creative Agency: Momentum Worldwide
- Media: Havas Media & ARN
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
Linkedin
Will and woody are not on Kiss FM, they are on KIIS FM.. 2 very different stations
User ID not verified.