Kita Alexander and Madonna’s ‘Holiday’ star in TEQ campaign

Tourism and Events Queensland (TEQ) has launched a new brand platform repositioning itself as the “holiday capital of the world”, via Publicis Worldwide Australia and Dentsu Queensland.

The campaign, ‘That Holiday Feeling’, reimagines Madonna’s hit 80s pop song ‘Holiday’, re-recorded by Brisbane-born singer-songwriter Kita Alexander.

It features various locations across the state, from the Daintree to Whitsundays, the Outback, Gold Coast, Brisbane and K’gari.