KK&O co-founder Rebbecca Davis departs for medical marketing agency Med Event
The co-founder of PR agency KK&O – which launched in May – Rebbecca Davis, has departed to launch Med Event, a marketing agency for the health and medical industries.
In a statement to Mumbrella, Davis said that the new venture would give her the opportunity to hone her communications skills in a specific industry.
“After my departure from KK&O Agency at the end of August, I embarked on an agency launch of a different kind with Med Event. As a co-founder and marketing director in this role I was tasked with not only the brand set up, launch and ongoing marketing communications, but also shifting my previous experience to a health and medical strategic focus,” Davis said.
Rebbecca Davis has departed the agency she co-founded to launch Med Event
Davis went on to say that the health and medical industries presented her with “challenges but also great reward”.
“Med Event is a strategic agency that works within the health and medical industry, focussing on developing key strategies across a variety of private practice and allied health businesses, also working in collaboration with pharmaceutical and medical device companies. Whilst by no means the first medical marketing agency we believe our approach is different,” she continued.
“The health and medical marketing landscape is a very different environment to broader marketing in that it requires a very specific and specialised approach. It is an extremely unique and interesting field that comes with challenges but also great reward.”
She also credited her Med Event co-founders Andrea DeMarco and Cara Ceccato for their extensive experience in the industry.
“Since launch the business has continued to evolve into an adapted integrated agency model as we respond to market needs. This has been an extremely interesting journey so far as I have had the opportunity to refine my knowledge within this area and apply my existing strategic marketing experience. My co-founders Andrea DeMarco and Cara Ceccato both have extensive medical industry experience across a range of areas and we all bring unique experiences and skill sets to our director roles.”
Gold Coast-based KK&O specialises in brand consulting, design, communications, marketing strategy and digital marketing.
It launched in May, with Davis alongside co-founders Ty Kudla and Kat Orchard.
KK&O’s clients include Surfing Australia, Nourish’d, Harbour Town Premium Outlets and Little Scholars School of Early Learning.
Orchard thanked Davis for her dedication to KK&O.
“Beck had a really great opportunity to pursue the strategic direction for Med Event. Beck has one of the brightest marketing minds, and she’ll be a huge asset to the team. We wish Beck all the best and thank her for her dedication and passion to KK&O,” Orchard said.
