Kleenex sponsors book on saving the orangutan
A brand of toilet roll made by Kimberly-Clark is sponsoring the launch of a children’s book about saving the orangutan to boost its green credentials.
Kimberly-Clark’s Kleenex Cottonelle brand is putting an undisclosed sum towards the launch of ‘Tears In The Jungle: A children’s adventure to save the Orangutan’.
The book, which is printed on recycled paper from sustainable forests, has been written by two brothers who traveled to Borneo to raise awareness of the plight of the orangutans.
Four months ago, Kleenex Cottonelle became the first paper tissue brand to put the WWF panda on its packaging after Kimberly-Clark received certification for sourcing environmentally friendly paper.
Cynical stunt.
Sooooooo…is this to make the feel better about cutting down forests for bog roll?
Quilton is much better loo paper and its Aussie owned as well…
It’sgentler to my bottom
This is beautiful.
Well Kleenex is Australian owned also…I hear it’s FSC certified too
good work, nice ad
Well at least they are doing something – action is better than inaction!