A brand of toilet roll made by Kimberly-Clark is sponsoring the launch of a children’s book about saving the orangutan to boost its green credentials.
Kimberly-Clark’s Kleenex Cottonelle brand is putting an undisclosed sum towards the launch of ‘Tears In The Jungle: A children’s adventure to save the Orangutan’.
The book, which is printed on recycled paper from sustainable forests, has been written by two brothers who traveled to Borneo to raise awareness of the plight of the orangutans.
Four months ago, Kleenex Cottonelle became the first paper tissue brand to put the WWF panda on its packaging after Kimberly-Clark received certification for sourcing environmentally friendly paper.
Orangutans feature in the latest Kleenex Cottonelle ad campaign, ‘When nature calls’, with the tagline, “Choose a toilet tissue that doesn’t wipe away their environment.”
A Kimberly-Clark press release, read:
As the only product in the market to carry the gold standard FSC certification for responsible forestry management, Kleenex Cottonelle Toilet Tissue is proud to announce the sponsorship of an endearing book by two young brothers passionate about saving the endangered Orangutan entitled: ‘Tears In The Jungle: A children’s adventure to save the Orangutan.”
To begin with, 1000 hard cover and 1000 soft cover copies will be printed.