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Kmart appoints The Hallway to work on digital and CX projects

October 19, 2020 10:19

Kmart has engaged The Hallway to execute digital and customer experience (CX) projects.

Mumbrella sources confirmed the agency is working on a campaign for Kmart ahead of Black Friday, the sales which take place on the Friday following Thanksgiving in the US, which will be 27 November this year.

It is the latest change to Kmart’s agency relationships. In June, Kmart shifted its creative account from BWM Dentsu to DDB after 10 years with the former agency.

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Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

Topics
Jules Hall Kmart The Hallway
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