Knew Media launches Facebook shopping guide app

Knew Media has launched what it claims to be Australia’s first shopping guide Facebook application, giving consumers access to deals and catalogues from major retailers.  

The announcement:

May 23, 2011 –

You shop, I shop and soon we may all shop on WE SHOP.

Once upon a time you had to wait for a catalogue to come to your letterbox, or be one of the VIP’s to find out about a sale or deal. Not any more, with We Shop you don’t have to leave facebook let alone your living room.

Earlier this week, We Shop became Australia’s first social media shopping guide application to launch within Facebook.

We Shop provides users with a convenient, easy to use and up to date application that organizers and displays all things shopping; catalogues from all the major Retailers, fashion houses VIP Sales and popular Deals sites across Australia all displayed within the Facebook application.

Users of the We Shop application may even find out about sales and deals on the social media shopping guide before any other channel.

We Shop is one of Knew Media’s latest applications developed with CCMedia, Deals Guide, and Missy Confidential.

“With these companies we can access and be first to market with our content. It is important we understand what the consumer wants, where they spend most of their time and how they engage with particular content” said Managing Director of Knew Media, Jayson Hornibrook.

“Brands are recognizing the masses are on Facebook, and to take these people away from a fan page out to a website is actually a little bit frustrating for a visitor. That’s the power of a facebook application” he added.

So now you have no excuse if you miss a sale, a deal or no idea what to get a friend for a birthday. If you’re on Facebook you can start using We Shop for free today and with user feedback very positive “New liker here, love the idea and can’t wait for your updates to pop up on my feed.’ It looks like We Shop has hit the ground running and could be onto a winner.

The official We Shop- Social Media Shopping Guide Facebook page is located at: http://www.facebook.com/WeShopApplication

Source: Knew Media press release


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