Knobby signs partnership with AOC
Australian underwear brand Knobby has secured a partnership with the Australian Olympic Committee (AOC) to be the official underwear supplier for the Australian Olympic team.
The announcement:
Knobby, the iconic Sunshine Coast-based underwear brand known for its creativity, sustainability, and fiercely loyal fanbase, has proudly joined forces with the Australian Olympic Committee (AOC) as the official underwear supplier of the Australian Olympic Team.
This landmark partnership sees Knobby supporting both the Australian Winter Olympic Team competing in Milano Cortina 2026 and the Australian Youth Olympic Team heading to Senegal 2026.
The multi-year agreement marks a defining moment for Knobby and Australian sport, with plans already underway for a special edition Olympic underwear and base apparel collection launching in early 2026, aligning the release for the Winter Games in February. The partnership coincides with the 25th anniversary of the Sydney 2000 Olympic Games, celebrating one of Australia’s most iconic sporting moments.
“We’re incredibly proud to be supporting our national athletes and celebrating everything the Olympic spirit represents,” said Rob Rand, Knobby founder & CEO. “From the Youth Olympics to Milano, this partnership reflects our shared values, creativity, courage, and individuality, and we can’t wait to show the world what we’ve got.”
Knobby is no stranger to Olympic greatness, proudly partnering with brand ambassadors Katrina Gorry, Kyle Chalmers, Caroline Buchanan, and Izaac Kennedy, each a powerhouse in their sport and a reflection of Knobby’s mission to empower Australians to move with confidence, individuality, and pride.
The exclusive Green and Gold collection will be available to purchase via knobby.com.au from January 2026.
Source: Knobby
Keep up to date with the latest in media and marketing
Have your say