Koala moves to trademark the ‘bed sofa’

Having a read of the True Local – Hepburn Shire this morning (one of Australia’s last remaining great print publications), Dr Mumbo stumbled across this new innovative design proposal, the ‘Bed Sofa’ from Aussie mattress and furniture brand Koala.

As far as Dr Mumbo can deduce, the brand, with the help of ad agency Thinkerbell has filed a trademark application for the new design, which it later told Dr Mumbo is being positioned as 80% Bed, 80% Sofa.

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