Koala releases ‘Sleep it simple’ campaign via The Royals

July 27, 2021 4:43

Koala has today released a campaign aimed to keep things simple and “make it easier” for anyone looking to purchase a new mattress.

The campaign ‘Sleep it simple’ includes TV, radio, out-of-home, digital, social and ambient, and is the brand’s first campaign from independent creative company The Royals, which won the account three months ago.

Creatives on the campaign, Nick Cole and Pat Allenby said: “The mattress industry has messed with people’s heads. Now you need to be a mattress expert just to buy one. With this campaign, we wanted to show people that with Koala’s new mattress range all people need to care about is getting a better sleep.”

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

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