Koala takes aim at Ikea’s frustrating assembly experience in ‘Nofnidea’ billboard ad
Online retailer Koala has taken aim at Ikea in a billboard which highlights the frustrations which come with assembling furniture.
The billboard ad is placed just metres from an Ikea store in Sydney’s Tempe and reads “NOFNIDEA? No tools, no worries’.
The billboard located in Tempe, Sydney
Koala knocks it out of the park. Again!
it’s a good ad!
This has gone viral on social also. Very smart campaign. These guys knock it out of the park because the product is faultless, their service is ultra floorless AND they also give back. 2018 company innovating.
If you know what Koala is, this is very funny.
This is ok. It’s the kind of work that used to be done for most brands, but now, for some reason, they are strangled by fear and confusion, worried they’ll offend someone, multiple layers of messaging, strategy etc. Which is why in the current state of advertising, this stands out like dogs balls.
“Floorless” bruh
Lol
When a company has so little to say about themselves that all they can think of is attacking others (who by the way have made history) it tells a lot about their brand. Miserable really.
Of course with their overpriced 2 pieces of foam there’s quite little to be proud of.
Rather like a certain President methinks.
Yeah, I feel really bad for that monolithic, international corporation getting its feelings hurt.
Wouldn’t want them to have to improve their customer experience at all, that sounds expensive.
I love this ad! Very clever ?
Who is the actress in the AUTOGURU ad . . . ?