Koala’s cheeky ‘Boomer Blocker’ campaign gives youth a head start, via Thinkerbell
Furniture brand Koala has launched an Australian-first initiative, offering to pay the rent or mortgage of one Aussie for an entire year, to help them ‘live like a Boomer.’
The campaign, via Thinkerbell, claimed that while Australians battle soaring costs of living, job insecurity, low wage growth and high rental prices and interest rates, there are a lucky few in the baby boomer generation enjoying financial security and appreciating assets.
Are there any other minorities they are planning to discriminate against while they’re at it? It was boomers who fought against the white Australia policy which was, in part, enforced by an exam the applicants couldn’t possibly pass. So it is somewhat ironic that this is the way koala have chosen to discriminate against older Australians. As a younger Australian I will say I find all baseless discrimination abhorrent and koala have guaranteed I won’t be buying they’re overpriced foam.