Kochie returns to TV in fresh Compare the Market campaign
Ex-Sunrise host and economic director at Compare the Market, David ‘Kochie’ Koch, is starring in a campaign for the latter, alongside meerkats, Sergei and Aleksandr.
Compare the Market’s ‘Wake Up Australia’ campaign places Kochie in the host seat of a TV show that uses the same name as the campaign. Clips of Alexsandr, acting as chief reporter, and Sergei, working as a soundman, play during the program, allowing the meerkats to show Australians – and the viewer – that comparing health, insurance or energy bills will help them save money.
“Helping Australians look for a better deal on those grudge purchases like insurance and energy has been a passion of mine for years and ‘Wake Up Australia’ is all about helping hardworking Aussies to save amid the ongoing cost-of-living crisis,” Koch said.
“Australians are busy juggling a million different things and finding savings on household bills isn’t always front of mind.
“I’m excited to show Australians that saving on your insurance, energy and household bills doesn’t have to be as difficult or daunting as you’d think. Sometimes we all need a little wake-up call.”
“With interest rate relief still a way off and households bills climbing, it looks like 2025 is going to continue to be challenging for many Australians,” added Andrew Holt, chief marketing officer at Compare the Market.
“Too many Australians are feeling trapped by higher prices when they receive their renewal notice or bills. ‘Wake Up Australia’ is really about letting people know that savings are available and may be easier to find than you think.
“There’s no time like the present to compare your bills and see what’s available on the market. You may be surprised by the savings you can find and the impact this has on your hip pocket.”
The ‘Wake Up Australia’ platform is now live across various channels, including out-of-home (OOH), email, YouTube, TV, SVOD, radio, social media and BVOD.
Full credit list
Chief marketing officer: Andrew Holt
GM of brand: Michael Goodhew
Production coordinator: Amber Hagan
Campaign coordinators: Rebecca Bartel, Veronica Marrama
Creative Direction: Oliver Devaris & Graham Johnson
Project Direction: Jen Peace
Producer: Scarlett Howard
Production: Passion Pictures: Dave Scanlon, Anna Cunnington, Steven Riley
Transmission Pictures: Fiona McGregor, Cinnamon Darvell
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Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.
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