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Kogan boasts about hitting 200,000 Facebook fans before rivals

Discount electronics retailer Kogan has sent out a press release to announce that it has reached 200,000 Facebook fans before its competitors.

Kogan has 200,389 Facebook fans at the time of writing, just ahead of rival JB Hi-fi, which has 198,000, Harvey Norman, which has 140,000, Samsung on 50,000 and LG, which has 45,000.

The brand has one of the fastest growing Facebook communities in Australia, having added 32,880 fans in the last month, according to social media measurement service Socialbakers.

A Kogan spokesman told Mumbrella that the ability of customers to share their purchases via a confirmation page has helped the company grow its Facebook page quickly; Kogan reports record sales for the month of July.

Also, Facebook links are heavily featured in Kogan’s eDM template, which goes out to around 1m people.

Kogan does some paid Facebook marketing, but this is a minor part of the company’s strategy, a spokesman told Mumbrella.

The press alert also announced the launch of a new Facebook app that lets people vote for their favourite deal.

Kogan’s founder Ruslan Kogan said the brand’s popularity on the platform was partly down to its ability to “listen to feedback and engage their fans in true two-way dialogue.”

Kogan said: “Even in the early days of our Facebook community, we knew that listening to feedback and actioning it would help us grow. The initial response to these crowdsourced deals has been outstanding – with tens of thousands of votes pouring in over the weekend.

“While we’re proud of reaching 200,0000 fans on Facebook, we know it’s not just about the quantity. It’s about truly engaging with the community in mutually beneficial dialogue. Too many companies use social media as a broadcast tool to ram vouchers and coupons down their customer’s throats.”
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