Kogan kicks off first television campaign

Online retailer Kogan is educating Australians on the range of products now available on its website, beyond its variety of electrical goods the brand is known for.

The campaign comes about as Kogan continues to promote its shipping capabilities that it claims have been unaffected by the increased pressure put on Australia Post due to COVID-19.

It is the first campaign to run across TV for the brand, and was executed by Hardhat.

Hardhat ECD, Glenn Dalton, explained that due to social distancing regulations impacting the production of advertisements, the agency’s creative team had to think of a different way to approach the campaign.

Ruslan Kogan, founder and CEO of, praised the agency’s work.

“For over 14 years Hardhat has been our first port of call when we have a complex marketing challenge that needed a creative solution. This case was no different,” Kogan said.

The campaign will also appear across digital and social channels.


Client – Kogan
Ruslan Kogan – Founder & CEO
Casey Dunn – Director of Marketing

Agency – Hardhat

Dan Monheit – Co-Founder & Behavioural Insights
Glenn Dalton – Executive Creative Director
Chris Hince – Associate Creative Director
Andy Segal – Associate Creative Director
Kristy Richards – Strategy Lead
Gabi Raison – Account Director
Patty Campbell – Producer
Daniel Kopel – Video Editor

BangBang – Sound
Erica Frick – Producer

Media – Max & Partners
Gerard Max – Managing Partner
Debbie Light – Media Investment Manager


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