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Kogan kicks off first television campaign

April 28, 2020 10:53

Online retailer Kogan is educating Australians on the range of products now available on its website, beyond its variety of electrical goods the brand is known for.

The campaign comes about as Kogan continues to promote its shipping capabilities that it claims have been unaffected by the increased pressure put on Australia Post due to COVID-19.

It is the first campaign to run across TV for the brand, and was executed by Hardhat.

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Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

Topics
Glenn Dalton Hardhat Kogan Ruslan Kogan
2 COMMENTS
SM 28 Apr 20

Love these. Simple and nicely written.

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Joe Talcott 4 May 20

Well done all. Compelling. Fun. Memorable.
“Quick Smart” is a great combination of two important brand (in this category) attributes.

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