Kogan kicks off first television campaign
Online retailer Kogan is educating Australians on the range of products now available on its website, beyond its variety of electrical goods the brand is known for.
The campaign comes about as Kogan continues to promote its shipping capabilities that it claims have been unaffected by the increased pressure put on Australia Post due to COVID-19.
It is the first campaign to run across TV for the brand, and was executed by Hardhat.
Hardhat ECD, Glenn Dalton, explained that due to social distancing regulations impacting the production of advertisements, the agency’s creative team had to think of a different way to approach the campaign.
Ruslan Kogan, founder and CEO of Kogan.com, praised the agency’s work.
“For over 14 years Hardhat has been our first port of call when we have a complex marketing challenge that needed a creative solution. This case was no different,” Kogan said.
The campaign will also appear across digital and social channels.
Credits
Client – Kogan
Ruslan Kogan – Founder & CEO
Casey Dunn – Director of Marketing
Agency – Hardhat
Dan Monheit – Co-Founder & Behavioural Insights
Glenn Dalton – Executive Creative Director
Chris Hince – Associate Creative Director
Andy Segal – Associate Creative Director
Kristy Richards – Strategy Lead
Gabi Raison – Account Director
Patty Campbell – Producer
Daniel Kopel – Video Editor
BangBang – Sound
Erica Frick – Producer
Media – Max & Partners
Gerard Max – Managing Partner
Debbie Light – Media Investment Manager
Love these. Simple and nicely written.
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Well done all. Compelling. Fun. Memorable.
“Quick Smart” is a great combination of two important brand (in this category) attributes.
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