Kojo to deliver match-day experiences for international cricket presentations

Kojo will deliver the Men’s and Women’s International Cricket sports presentation program nationwide for the next three seasons thanks to a new contract win.

The announcement:

Following the recent appointment as Stadium Creative Partner for the KFC Big Bash and Rebel Women’s Big Bash Leagues, Cricket Australia have engaged KOJO Sport to deliver the Men’s and Women’s International Cricket Sports Presentation program nationwide for the next three seasons.

Antonia Beggs, Head of Match Operations and Events, Cricket Australia said, “KOJO share our passion for the game, so choosing them to deliver our International Cricket Sports Presentation was an easy choice.

“We want fans to have an incredible experience when they come to the cricket, and we know KOJO can drive excitement at the game. Working alongside other key agencies in the Match Day Experience program, KOJO will be an integral partner in delivering a world class fan experience to our fans” said Ms Beggs.

Cricket Australia and KOJO have worked together for more than five years. This appointment comes off the back off recent success achieved with the Big Bash League and KOJO’s leading Sports Presentation work across multiple sports and venues across the Asia Pacific region.

Stephen Lord, KOJO’s CEO, said his team were determined to celebrate Australia’s passion for cricket by delivering fans an exceptional match day experience that is relevant to the format and the audience attending.

“Our aim is to build upon the event presentation foundations Cricket Australia has created to produce one of the world’s great sporting experiences.”

“We want to enhance the approach and delivery of fan experiences and help Cricket Australia attract new audiences to the game,” said Mr Lord. The scope of the engagement includes the delivery of all event presentation elements in stadia, for women and men’s international cricket in Australia. In 2019/20 this will include 47 days of cricket across 11 venues.

KOJO will use creative designed for innovative LED platforms (big screen, sightscreen, pitch level, parapet and IPTV), lighting and in-stadia audio programs to add value to the fan experience. This will include timely match information, match replays and highlights, statistical insights, entertainment and performances, MC’s, activations and crowd engagement segments.

Whilst keeping with the traditions of the game, KOJO will work closely with a range of Cricket Australia’s key stakeholders to deliver value to fans during matches.

“We are looking to lift the expectation of the fan experience. We want to capture the hearts of all attending cricket fans across both women’s and men’s leagues, whether it’s for an international test, one-day, or T20, and build that excitement that keeps them coming back for more,” said Mr Lord.

Source: Kojo media release


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.