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Kotex offers Dolly readers preview of new ad

Women’s sanitary brand Kotex is offering readers of Dolly Magazine an online preview of its new TV ad for new product, U By Kotex Design Liners.

The brand is partnering with the ACP Magazines title in a promotion which encourages readers to have their say on the content of the magazine.   

Five winners will be chosen to spend a day working with the fashion, beauty and entertainment editors on sections that will feature in the December issue.

The ad, created by Shift, is part of the wider “U Know What Works” campaign.

It will officially launch with print activity in Dolly, Cosmopolitan, Cleo, Grazia and Shop Till You Drop on Sunday October 9.

The ad follows a series of activity by the Kimberly-Clark Australia brand including the ‘beaver ad’ which was the subject of 185 complaints to the Advertising Standards Bureau when it first launched.

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