http://youtu.be/zd1JN-_0bYI
Women’s sanitary brand Kotex is offering readers of Dolly Magazine an online preview of its new TV ad for new product, U By Kotex Design Liners.
The brand is partnering with the ACP Magazines title in a promotion which encourages readers to have their say on the content of the magazine.
Five winners will be chosen to spend a day working with the fashion, beauty and entertainment editors on sections that will feature in the December issue.
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The ad, created by Shift, is part of the wider “U Know What Works” campaign.
http://youtu.be/aK5jZYd0roE
http://youtu.be/oDsOruDqd68
It will officially launch with print activity in Dolly, Cosmopolitan, Cleo, Grazia and Shop Till You Drop on Sunday October 9.
The ad follows a series of activity by the Kimberly-Clark Australia brand including the ‘beaver ad’ which was the subject of 185 complaints to the Advertising Standards Bureau when it first launched.