KPMG buys customer experience agency UDKU
Consultancy KPMG has beefed up its customer experience offering by buying Australian agency UDKU (U Don’t Know Us).
UDKU’s founders and partners Mark Timmins, Colin Jowell and Kon Marinis will join KPMG’s Customer, Brand & Marketing Advisory arm along with UDKU’s ten employees.
KPMG has acquired UDKU
KPMG started its Customer, Brand & Marketing Advisory venture after acquiring Sydney’s Acuity Research and Insights in June last year.
Formerly the group head at M&C Saatchi, Timmins said: “The opportunity for us to be part of KPMG is just brilliant, allowing us to scale up the customer experience innovation offer at this critical time.”
Paul Howes, the KPMG partner running its CBMA arm, said in a statement: “UDKU is a bit of a birthday present for our venture. It is just over a year since CBMA was formed, off the back of our acquisition of Acuity Research and Insights. And it’s been a massive success. CBMA is producing some stellar results for clients, and enjoying strong double digit growth.”
The acquisition comes just weeks after KPMG’s chief digital officer Anthony Stevens exited the company to launch his own advisory, research and software development business, Digital Asset Ventures.
Meanwhile, in February KPMG hired the former managing director of Zenith, Karen Halligan, to lead its new Media Value Advisory practice.
In the same month One Green Bean’s managing partner Louise Pogmore joined the consultancy to lead its new Social Media Advisory group.
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