KPMG elevates Amanda Hicks to national managing partner for brand and marketing
KPMG has appointed Amanda Hicks as national managing partner of brand and marketing, effective from 1 December.
Hicks joined KPMG when the company acquired her business, Acuity Research and Insights, and she became the head of the customer, brand and marketing advisory (CBMA) team in July.
She will continue in that role, leading the CBMA business, in addition to the managing partner position. The new role also sees her become a member of the national executive committee.
to work out whether this means for clients (ie the CBMA practice) or the firm (ie KPMG). Not at all clear until you get to the end of the article.