KR Castlemaine endorsed by Country Women’s Association
KR Castlemaine has joined forces with the Country Women’s Association of Victoria in a campaign to push the high standards of its ham and bacon.
Created by DDB Melbourne, the ad features CWA members from Castlemaine and the surrounding area. The agency’s creative director Tim Holmes said that the use of “real people and not actors” was in keeping with the authenticity of KRC products.
Karin Moorhouse, marketing director of KRC, said: “To be actually making a TVC for KR Castlemaine, a brand that hasn’t seen advertising for quite some time, and for it to be marrying the two iconic organisations together is something that’s hugely exciting for us.”
Credits:
- Agency: DDB Group Melbourne
- Executive creative director: Grant Rutherford
- Creative Directors: Brendon Guthrie, Tim Holmes
- Creative team (TV): Patrick Lennox & Ben Green
- Creative team (Out of home): Robbie Brammall, Ant Hatton
- Agency Producer: Carol Sinclair
- Account handlers: Jane Callister, Angela Bishop, Georgia Newton,
- Client: KR Castlemaine Karin Moorhouse, Anu Jose
- Production: Glendyn Ivin (Director) and Susie Cole (Producer), Exit Film, Dylan Stephens, Risk Sound; Elliott Wheeler, Turning Studios
topics
DDB Melbourne
That was made of cute.
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my mother gives me that exact same look. Bought a smile to my face!
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this ad doesnt put the thought of high standards to me instead all it says is that the C.W.A. are full of people unable to adapt to change therefore the ad also implies therefore that KR Castlemaine are less than quality product
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The Country Womens Association may have given you a tick, but I don’t think
OH&S would do the same, with the ladies in the canteen making the sandwiches WITHOUT gloves. A big no, no ,there i’m afraid.
See OH&s on food handling.
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Conflict of interest much?
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