Kraft and Smiths to launch Vegemite-flavoured chips

Kraft and Smiths are joining forces to bring Australia chips that taste of Vegemite.

According to a story in yesterday’s The Sunday Telegraph, the chips are set to go on sale next month.

The advertising behind the new product is expected to be produced inhouse by Coles – but because the news was leaked, the campaign is believed to have been delayed.

JWT Melbourne handles Kraft’s Vegemite brand, but is not involved in the launch.

The new chip will be sold for 12 weeks from October 6, but only at Coles stores, according to The Telegraph.



Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.