Kraft Foods rebrands as Mondelēz International

mondelez logoKraft Foods – owner of major brands including Vegemite, Cadbury and Philadelphia – has changed its name to Mondelez International.

The company name change follows the division of parent company Kraft Foods Inc into two independent companies Mondelēz International Inc and Kraft Foods Group Inc in October last year.

However the name  Kraft will live on in products such as Kraft Cheese slices.

“Although we have a new name and look, what we do and why we do it remains the same. So there are no changes to the way we do business or the agencies we use,” a spokeswoman for Mondelēz International said.


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