Dairy Farmers praises generations of farmers in new campaign
Dairy Farmers is putting the families behind its products in the spotlight with the new campaign, ‘Here’s to good’.
The campaign, from AJF GrowthOps, features interviews with three dairy farming families from Queensland and NSW, describing their generations-long heritage in the business.
AJF GrowthOps executive creative director, Adam Francis, wanted to cultivate a sense of community in the campaign.