Krispy Kreme hands media to Slingshot

Krispy Kreme has appointed Slingshot to handle its media account in the Australian market.

The independent Sydney agency’s remit will include media strategy, planning and buying for the doughnut chain, which operates across 38 locations nationally and retails at 7-Eleven and selected Woolworths stores.

Slingshot managing director Jane Waterhouse said the agency welcomed the opportunity to deliver its “Unconventional Intelligence (UI)” approach, “to help not only maintain, but further deepen Krispy Kreme’s position as Australia’s most loved sweet treat brand”.

Krispy Kreme marketing director, Olivia Sutherland, added: “We are delighted to partner with Slingshot to further propel the Krispy Kreme brand across Australia. They showed strong commercial thinking and a comprehensive media strategy that has us motivated for the year ahead.”

The latest win for Slingshot comes after the agency picked up media for Inghams in November 2023. Slingshots client wins for 2023 also included Standards Australia, Pacific Smiles and Capilano.

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella in October 2023.

topics Jane Waterhouse Krispy Kreme Olivia Sutherland Slingshot

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