Kriv Stenders adds weight to Magnetic Theory
Kriv Stenders is to collaborate with Magnetic Theory, a new production company based in Sydney.
Red Dog‘s director, Stenders lends his weight to the company founded by Ian Johnson, formerly of Omnilab Media and Brad Smith of Spinifex that aims to be ‘a conduit between clients and creative’.
In a press release, Magnet Theory, “will focus on delivering innovative creative outcomes for clients from concept to screen across television commercials, digital engagement, branded, online and event content.”
Joining Stenders on Magnetic Theory’s books are motion designers and illustrators Supervixen and motion designer and creative director Anna Meister.
In a statement, Johnson said: “We will only represent Artist’s whose work inspires us and who we trust. Brilliant directors, designers and conceptual thinkers many who have already established themselves in their respective creative fields, but with our expertise, hopefully we can introduce them to a broader potential client base.”
Stenders added: “I’m excited to be collaborating with Magnetic Theory in what is a very transformative, dynamic and revolutionary time in the industry. It’s great to be part of a new emerging paradigm in the way production companies can now connect with talent, create opportunities, share ideas, and do business. I love the freedom and flexibility Magnetic Theory is offering me and look forward to be being part of a collective of artists who are all committed to embracing new approaches, methodologies and ways of creating all kinds of traditional and evolving media.”
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Kriv Stenders
So what do Magnetic Theory actually do?
“innovative creative outcomes” ??
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Dean – fraid no shows Bro.
For somebody supposedly ‘switched on’ as these 2 dudes would have us believe – they do appear very sensitive towards any reasonable criticism in a place in a medium they supposedly know about? (here).
Then again – maybe their too busy being creative?
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The level of double-speak these days is alarming. It’s like “we aint got diddlysquat but we like working together so let’s have a press conference about it.” Well, they seem like nice folks, I wish them every success. But I would like less double talk in the media release area, really. Does one’s head in.
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