Kubota celebrates the ‘pleasures’ of working with the earth in new brand campaign

Farm machinery maker Kubota has launched a new brand campaign ‘For Earth, For Life’, which celebrates the “pleasures of working productively with the earth”.

Created by Redhanded Creative, the two-minute cinema advert features a montage of life on the land and the various products which come from agriculture from vegetables to wine to meat, overlaid with a song with the core message “When you’re hungry for life, the earth will provide for you”.

Launched nationwide across regional TV over Easter the campaign runs online, print, outdoor, in cinemas and on TV.


  • Creative agency: Redhanded Creative
  • Executive Creative Director: Paul Hand
  • Copywriter: Paul Hand
  • Art Director: Vanessa Cook
  • Production Company: mr smith
  • Director: Craig MacLean
  • Producer: Helene Nicol
  • Music: Alan Harding Ultrasound 6
  • Account Director: Andrew Hardeman
  • Managing Director: Jim Gall

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.