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KWPX retains Tourism NT creative account

Independent agency KWPX has retained the creative account for Tourism NT after a national pitch.

KWPX (rebranded from KWP) first won the account in 2018.

The agency released a winter campaign for the destination marketing organisation earlier this year.

KWPX CEO David O’Loughlin said: “We love the NT. We’re thrilled to continue to grow our presence in Northern Australia and to keep working with one of Australia’s most iconic tourism brands.

“As we move to a more normalised tourism landscape, we’ll work even harder to grow visitation by building deeper customer connections to this amazing place.”

Tourism NT Acting executive director marketing, Monika Tonkin said: “The NT has enjoyed a successful 2022 with strong domestic holiday visitation, we look forward to continuing our partnership with KWPX to keep growing the value of the holiday market in the NT.

“With the 2023 tourism marketing space shaping up to be fiercely competitive, we can’t outspend our competitors but with strong partnerships we can certainly try to outsmart them.”

KWPX has also been appointed to the panel of agencies for directed projects.

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