KWP wins Tourism NT’s creative account after losing SA Tourism six months ago
Independent Adelaide-based creative agency KWP has picked up the creative account for Tourism NT after sparking controversy when it lost SA Tourism’s creative account to TBWA in April.
KWP, which has offices in both Darwin and Adelaide, has won the two-year contract following a pitch process which took place last month.
KWP has won the creative account for Tourism NT
so the Royals have lost iSelect. and now NT tourism…within a year of winning both.
The clients may be to blame. But still
NT Tourism account is different to the NT Masterbrand project. Different government departments. Different tender processes. But still….
Who’s the creative “genius” that came up with that?
Is it just me or does the layout make “the” drop away making it read “DONT”
Not really the subliminal message you want for a Tourism campaign.