ARN and Adshel promote Kyle and Jackie O competition with live digital billboards

The Australian Radio Network and Adshel have rolled out a digital billboard campaign announcing the 13 winners of Kyle & Jackie O’s ‘You get a holiday’ competition in real time.

Every caller who made it to air during Friday’s program won a holiday to London and a dinner at a Marco Pierre White’s restaurant as part of Seven’s promotion of Hell’s Kitchen.

The digital billboards changed as each winner was announced alongside details of how to be the next winner.

Anthony Xydis, chief marketing officer at ARN, said in a statement: “Kyle & Jackie O are known for some of the biggest giveaways and You Get A Holiday is a perfect example of this. Creating awareness and hype is critical to these moments for our audiences and working with Adshel to drive audience interaction through time sensitive creative this morning is another way to further amplify our content offering in a commuting specific environment.”

David Roddick, sales and marketing director at Adshel, said: ““We are pleased to be a part of Kyle & Jackie O’s You Get A Holiday giveaway which uses the dynamic features digital out-of- home offers.”



Sign up to our free daily update to get the latest in media and marketing