Kylee Daniel appointed as Visit Sunshine Coast’s head of marketing

Visit Sunshine Coast has appointed Kylee Daniel as head of marketing in a newly-created role. Daniel was promoted from her previous position as VSC’s events marketing specialist after just five months with the company.

Daniel: promoted at VSC

Before making the move to VSC, Daniel spent seven years as the senior sponsorship manager for ANZ New Zealand, driving brand sponsorships and ambassador programs.

During her time there, she managed events including the 2011 Rugby World Cup, NZ’s Olympic Games team in London 2012 and ANZ New Zealand’s leverage programme of the Australian Open.

In 2015, Daniel played a key part in the development of ANZ’s ‘Dream Big’ Cricket World Cup campaign, resulting in over 50,000 uses of the hashtag #dreambignz and over one million engagements.

CEO of VSC, Simon Latchford said: “We are delighted to attract a candidate of Kylee’s calibre from New Zealand ~ a country that truly understands how to deliver exceptional tourism and marketing outcomes. She has been a brilliant addition to the team over the past three months and brings a remarkable depth of marketing experience to our organisation.”

Daniel enters the role as VSC’s Cory Gale departs from his position of marketing manager.

“I would like to thank outgoing marketing manager, Cory Gale for his outstanding contribution to VSC and our members over the past two years, and I personally wish him all the best as he returns home to Western Australia,” Latchford added.

Business events, major events and tourism is going from strength to strength in the region, according to Daniel

Speaking about her new role, Daniel said: “The Sunshine Coast is such a beautiful place and so I feel very privileged to be in a position that will positively contribute to the growth and development of the region’s tourism.

“It’s certainly an exciting time to lead the marketing for the region where business events, major events and tourism is going from strength to strength… and if I can coax a few more Kiwi’s to this wonderful region for a holiday I will be very happy. It really is one of Queensland’s best kept secrets.”


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