Kylie on cover of GQ Australia’s first digital edition

GQ Kylie coverGQ Australia has launched its first digital edition with Kylie Minogue on the cover.

The announcement:

GQ Australia is celebrating 15 years and NewsLifeMedia’s publisher – health and lifestyle brands Nick Smith said there is plenty to celebrate with the release of the March/April issue today starring Australian icon Kylie Minogue flanked by the Stenmark twins and the launch of GQ Australia’s first fully enhanced and interactive digital edition.

Nick Smith said: “Fifteen years in men’s publishing is something to be proud of. GQ Australia is thriving across print, digital, social and events. It is the number one premium men’s lifestyle brand in this country and more relevant to the Australian male now than ever before. Readership is up 12.2%*, gq.com.au is booming and our events such as GQ Men of the Year and BarGQ are key anchors in the social calendar. Now we’re adding an enhanced iPad edition as an interactive icing on the birthday cake.”

“As the leading digital magazine publisher in this country we will continue to innovate. With the GQ Australia enhanced iPad edition we have created a fantastic engagement experience. After thorough analysis of the market both here and overseas I think this is the best tablet execution of a men’s lifestyle media brand. It also allows for even more innovative and creative opportunities for our advertisers to engage with the brand and reach our technology savvy readers.”

The extraordinary support from key advertisers including Burberry, Dior, Johnnie Walker and Moet & Chandon has enabled the iPad edition to be available free from the App Store as a birthday present to readers. The all-new iPad edition takes readers even closer to GQ’s features, columnists, sense of style and bonus content.

With engaging and exclusive advertiser executions the GQ Australia iPad edition features bespoke video content, click to purchase straight from the runway, behind-the-scenes footage of collections and shoots and social sharing features. Reader engagement was at the forefront when considering the advertising content, limiting space to those that choose an extension to their print campaign and those with enhanced creative.

GQ Australia is also marking the occasion with a special exhibition of 15 iconic images from its archives. With Olympus as a partner this experiential campaign brings the pages of the magazine to life with iconic portraits of Australian male talent from Hugh Jackman, Eric Bana and Chris Hemsworth to Adam Goodes, Keith Urban and Heath Ledger. It is a celebration of not only GQ Australia, but the men who’ve made an indelible mark on the cultural landscape, and the pages of GQ throughout the last 15 years.

The exhibition can be seen at blank_space Gallery in Sydney from February 27 to March 6.

GQ Australia editor Ceri David said: “We wanted to produce something special for our 15th birthday cover and top of our list was securing Kylie Minogue for her first ever GQ Australia cover along with Australia’s own super-male-models Jordan and Zac Stenmark. We’re thrilled with the result.

“GQ Australia was ahead of the market when it launched. Over the past 15 years Australian men have grown in their approach to fashion, style and attitude to improving themselves. With that the brand has evolved. We don’t just help them dress better we help them be better men – what you say, what you do and who you are.

“We are very proud to be celebrating our first 15 years with this collector’s issue, our first fully enhanced digital edition and an exhibition of our favourite men of GQ. Here’s to the next 15 years.”

Source: *emmaTM conducted by Ipsos MediaCT, December 2013.

Source: News Life Media press release.


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