Kylie Minogue stars in Tourism Australia’s Philausophy campaign targeting Brits

Australian pop superstar Kylie Minogue is the face of Australia in Tourism Australia’s latest ‘Philausophy’ push to increase British visitation.

The three-minute ad debuted just before the Queen’s Christmas message on ITV, and sees Minogue and a host of Australian stars – including Ian Thorpe, Adam Hills and Shane Warne – sing the ‘Matesong’ to the British people.

ITV had been teasing the ad in the lead-up to Christmas, encouraging UK viewers to tune in before the Queen’s address for a message from ‘Kylie and mates’.

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